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Services marketing "people, technology, strategy"

by "Lovelock, Christopher".

Edition: 5th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: India Pearson Education 2008Availability: Items available for loan: GIFT University, Library (1) Call number: 658.8LOV-S.

Services marketing "people, technology, strategy"

by "Lovelock, Christopher".

Edition: 5th edMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: India Pearson Education 2008Availability: Items available for loan: GIFT University, Library (1) Call number: 658.8LOV-S.

Services marketing : people, technology, strategy Christopher Lovelock

by Lovelock, Christopher Lovelock, Christopher | Wirtz, Jochen.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chennai : Pearson , c2011Availability: Items available for loan: GIFT University, Library (1) Call number: 658.8 LOV-S.

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