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Advertising media planning

Sissors, Jack Zanville; Baron, Roger B

Advertising media planning - 7th ed. - Chennai : McGraw Hill 2017 - iii., xiv, 480 p.

Includes glossary and index.

ISBN: 978-0-07-107101-7

Subjects--Topical Terms:
Advertising --Mass Comm.--Media

Dewey Class. No.: 659.111

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