Advertising media planning (Record no. 18889)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00511nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200115b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-07-107101-7 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-GjGUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sissors, Jack Zanville; Baron, Roger B |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising media planning |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai |
| Name of publisher, distributor, etc | : McGraw Hill |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iii., xiv, 480 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Includes glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Form subdivision | Media |
| General subdivision | Mass Comm. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GIFT University, Library | GIFT University, Library | 15/01/2020 | The international Book | 2609.00 | 1 | 659.111 SIS-A | 18899 | 25/10/2023 | 01/09/2021 | 15/01/2020 | Books |