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Impact of Facebook advertising on behavioral and attitudinal loyalty intentions: moderating effect of brand authenticity/

Usama Sarfraz

Impact of Facebook advertising on behavioral and attitudinal loyalty intentions: moderating effect of brand authenticity/ GIFT Business School - Gujranwala GIFT university 2021 - 67p. L, HBK

Includes References

Eng.

Subjects--Topical Terms:
M.Phil thesis of Management Science

Dewey Class. No.: 658 / USA-I-MP-MGT

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Impact of Facebook advertising on behavioral and attitudinal loyalty intentions: moderating effect of brand authenticity/

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