Strategic brand management
"Keller, Lane Kevin"
Strategic brand management "building, measuring, and managing brand equity" - 2nd ed - India Prentice Hall Of India 2004 - 788
eng
81-203-2309-2
658.827 / KEL-S
Strategic brand management "building, measuring, and managing brand equity" - 2nd ed - India Prentice Hall Of India 2004 - 788
eng
81-203-2309-2
658.827 / KEL-S