Strategic brand management "building, measuring, and managing brand equity"

By: "Keller, Lane Kevin"Material type: TextTextPublication details: India Prentice Hall Of India 2004Edition: 2nd edDescription: 788ISBN: 81-203-2309-2DDC classification: 658.827
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Books Books GIFT University, Library

GIFT University, Library

 658.827KEL-S (Browse shelf(Opens below)) Available 7889

eng

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