Services marketing : (Record no. 12448)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00518nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161107113142.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161107b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131759394 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-GjGUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LOV-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lovelock, Christopher Lovelock, Christopher |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing : |
| Remainder of title | people, technology, strategy |
| Statement of responsibility, etc | Christopher Lovelock |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai : |
| Name of publisher, distributor, etc | Pearson , |
| Date of publication, distribution, etc | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 683 p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wirtz, Jochen |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | GIFT University, Library | GIFT University, Library | 07/11/2016 | Allied Books | 935.00 | 3 | 1 | 658.8 LOV-S | 13538 | 15/08/2018 | 05/03/2018 | 07/11/2016 | Books |