Identity and strategy : How individual visions enable the design of a market strategy that works "Rughase, G Olaf"
Material type: TextPublication details: MPG books edward elgar 2006Description: 232 pISBN: 978-1-84720-656-5Subject(s): Mass CommunicationDDC classification: 658.802Item type | Current library | Call number | Status | Date due | Barcode |
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GIFT University, Library
GIFT University, Library |
658.802 RUG-I (Browse shelf(Opens below)) | Available | 17077 |
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658.8 PHI-P Principles of Marketing | 658.8 ZEI-S Services marketing : | 658.8 ZEI-S Services Marketing: Integrated Customer Focus Across the Firm | 658.802 RUG-I Identity and strategy | 658.802 RUG-I Identity and stratergy | 658.802 RUG-I Identity and strategy | 658.802 WES-S Strategic marketing :creating competitive advantage |
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