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Identity and stratergy : How individual visions enable the design of a market stratergy that works "Rughase, G. Olaf"

By: "Rughase, G. Olaf"Material type: Text

TextPublication details: Cheltenham Edward Elgar Publishing Limited 2006Description: 232 pISBN: 978-1-84720-656-5Subject(s): Mass CommunicationDDC classification: 658.802

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	GIFT University, Library GIFT University, Library	658.802 RUG-I (Browse shelf(Opens below))	Available		17343

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Previous	658.8 ZEI-S Services marketing :	658.8 ZEI-S Services Marketing: Integrated Customer Focus Across the Firm	658.802 RUG-I Identity and strategy	658.802 RUG-I Identity and stratergy	658.802 RUG-I Identity and strategy	658.802 WES-S Strategic marketing :creating competitive advantage	658.804 BLO-B Business-to-business marketing research	Next

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