Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
Material type: TextPublication details: Canada Wiley, 2010Description: 278 p. : ill. (some col.) ; MISBN: 9780470876411 Subject(s): Business planning | New business enterprises | Strategic planning | Business planning | New business enterprises | Strategic planning | InnovationsmanagementDDC classification: 658.4012Item type | Current library | Call number | Status | Date due | Barcode |
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GIFT University, Library
GIFT University, Library |
658.4012 OST-B (Browse shelf(Opens below)) | Available | 19321 |
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658.4012 DES Strategic management: | 658.4012 GHE-R Redefining global strategy | 658.4012 JOH-E Exploring strategy | 658.4012 OST-B Business model generation : | 658.4012 OST-V Value Proposition Design : How to Create Products and Services Customers Want | 658.4013 MAU-R Running lean : | 658.4013 MAU-S Scaling lean : mastering the key metrics for startup growth |
Includes bibliographical references.
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
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