"Strategic brand management :building, measuring, and managing brand equity"

By: "Keller, Kevin Lane"Contributor(s): "Parameswaran, Ambi M.G. and Jacob, Isaac"Material type: TextTextPublication details: Chennai Pearson 2015Edition: 4th edDescription: 586 pISBN: 9789332542204DDC classification: 658.827
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Books Books GIFT University, Library

GIFT University, Library

 658.827 KEL-S (Browse shelf(Opens below)) Available 13709

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