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Services Marketing: Integrated Customer Focus Across the Firm

Zeithaml, Valarie A. Bitner,Mary Jo Gremler,Dwayne D.

Services Marketing: Integrated Customer Focus Across the Firm - 7th - USA McGraw Hill Education 2018 - xxviii,514p. L,HBK

Includes Index

Eng.

ISBN: 97800781121102

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / ZEI-S

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