Services Marketing: Integrated Customer Focus Across the Firm

By: Zeithaml, Valarie A. Bitner,Mary Jo Gremler,Dwayne DMaterial type: TextTextPublication details: USA McGraw Hill Education 2018Edition: 7thDescription: xxviii,514p. L,HBKISBN: 97800781121102Subject(s): MarketingDDC classification: 658.8
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Books Books GIFT University, Library

GIFT University, Library

Business & Management 		658.8 ZEI-S (Browse shelf(Opens below)) Available 19840

Includes Index

Eng.

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