Services Marketing: Integrated Customer Focus Across the Firm (Record no. 26677)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211210b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 97800781121102 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-GjGUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Number | 658.8 |
| Item number / Author Mark | ZEI-S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Zeithaml, Valarie A. Bitner,Mary Jo Gremler,Dwayne D. |
| 245 ## - TITLE STATEMENT | |
| Title | Services Marketing: Integrated Customer Focus Across the Firm |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | USA |
| Name of publisher, distributor, etc | McGraw Hill Education |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxviii,514p. |
| Dimensions | L,HBK |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng. |
| 650 ## - Subject | |
| Subject | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| GIFT University, Library | GIFT University, Library | Business & Management | 10/12/2021 | Punjab Book Company | 6402.76 | 1 | 658.8 ZEI-S | 19840 | 23/09/2022 | 09/06/2022 | 10/12/2021 | Books |