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Impact of celebrity endorsement on brand acceptance/rejection; the moderating role of valence meaning transfer/

Ayesha Butt

Impact of celebrity endorsement on brand acceptance/rejection; the moderating role of valence meaning transfer/ Faculty of Management Sciences - Gujranwala GIFT University 2023 - 65p. L, HBK

Dewey Class. No.: 658 / AYE-I-MP-MGT

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