Impact of celebrity endorsement on brand acceptance/rejection; the moderating role of valence meaning transfer/ Faculty of Management Sciences

By: Ayesha ButtContributor(s): Dr. Umer MukhtarMaterial type: TextTextPublication details: Gujranwala GIFT University 2023Description: 65p. L, HBKDDC classification: 658
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Dissertation and Thesis Dissertation and Thesis GIFT University, Library

GIFT University, Library

Research Corner 		658 AYE-I-MP-MGT (Browse shelf(Opens below)) Not For Loan (Available in Library) (Restricted ) 31569

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