Impact of celebrity endorsement on brand acceptance/rejection; the moderating role of valence meaning transfer/ (Record no. 28599)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00498nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240321b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-GjGUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| DDC Number | 658 |
| Item number / Author Mark | AYE-I-MP-MGT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Authorship | Ayesha Butt |
| 245 ## - TITLE STATEMENT | |
| Title | Impact of celebrity endorsement on brand acceptance/rejection; the moderating role of valence meaning transfer/ |
| Authorship | Faculty of Management Sciences |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Gujranwala |
| Name of publisher, distributor, etc | GIFT University |
| Date of publication, distribution, etc | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 65p. |
| Dimensions | L, HBK |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate Authors | Dr. Umer Mukhtar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Dissertation and Thesis |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Restricted | Not For Loan (Available in Library) | GIFT University, Library | GIFT University, Library | Research Corner | 21/03/2024 | 658 AYE-I-MP-MGT | 31569 | 21/03/2024 | 21/03/2024 | Dissertation and Thesis |