Advertising media planning

By: Sissors, Jack Zanville; Baron, Roger BMaterial type: TextTextPublication details: Chennai : McGraw Hill 2017Edition: 7th edDescription: iii., xiv, 480 pISBN: 978-0-07-107101-7Subject(s): Advertising -- Media -- Mass CommDDC classification: 659.111 Summary: Includes glossary and index.
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Books Books GIFT University, Library

GIFT University, Library

 659.111 SIS-A (Browse shelf(Opens below)) Available 18899

Includes glossary and index.

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