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Impact of celebrity endorsement on brand acceptance/rejection; the moderating role of valence meaning transfer/ Faculty of Management Sciences

By: Ayesha ButtContributor(s): Dr. Umer MukhtarMaterial type: Text

TextPublication details: Gujranwala GIFT University 2023Description: 65p. L, HBKDDC classification: 658

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Dissertation and Thesis	GIFT University, Library GIFT University, Library Research Corner	658 AYE-I-MP-MGT (Browse shelf(Opens below))	Not For Loan (Available in Library) (Restricted )		31569

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